Field Marketing Manager DACH

Rackspace Technology is a global leading end-to-end hybrid, multicloud, and AI solutions company. We design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. Innovation is at our core and we have a track record of notable industry ‘firsts’. We were among the first to put customers into data centers, to manage hosting, and to host private cloud on virtual machines. We partnered with NASA to launch OpenStack public cloud. We continue to innovate and evolve and were one of the first companies to take customers on a multi-cloud journey enabled by our deep partnerships with the leading global hyperscalers. We are also at the forefront of AI with our launch of Foundry for AI by Rackspace (FAIR™) which helps organizations accelerate the adoption of responsible AI through three services offerings: Ideate, Incubate and Industrialize. Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation and excellence, and are looking for talented people to join our team.

Job Summary

• The Marketing Manager for DACH will develop and implement comprehensive marketing strategies that support the region sales objectives in alignment with the global goals. This role requires a deep understanding of cloud services and involves close collaboration with major hyperscalers such as AWS, Microsoft, and Google Cloud Platform. The successful candidate will manage & execute local marketing efforts, ensuring the creation of impactful content and the execution of effective marketing campaigns that enhance brand visibility and lead generation.

Key Responsibilities

• Strategic Marketing Planning: Develop and execute a detailed marketing plan that aligns with sales objectives and regional goals, including budget planning and marketing mix strategies.
• Hyperscaler Collaboration: Coordinate with major hyperscalers and the alliance team to create sub-marketing plans that leverage available marketing funds and resources.
• Target Audience Segmentation: Define for each campaign a segmented target audience for better messaging targeting
• Content Creation & Messaging: Generate and leverage global content for local PR, social media, the company's website, and various marketing activities. Utilize input from local and global subject matter experts (SMEs) to create relevant and engaging content.
• C-Level Relationship Network Program: Manage and expand the C-Level relationship network specifically for the DACH region.
• Marketing Campaign Execution: Oversee and drive the implementation of diverse marketing activities ensuring compliance with brand guidelines and achieving optimal communication outcomes.
• Work with local PR agencies to execute PR plans.
• Drive social media campaigns and maintain the German website.
• Plan and execute events with central event team support to ensure memorable customer experiences.
• Lead Account-Based Marketing campaigns closely aligned with sales strategies.
• Manage lead generation, lead distribution, and lead tracking using Salesforce and hyperscaler portals.
• Marketing Operations: Document and report on the execution and results of marketing plans, internally and to hyperscalers (for the joint activities) to demonstrate ROI and achievement against KPIs for campaigns and programs.
• Collaboration and Communication: Regularly interact with regional peers and the global team to share and adopt successful marketing practices.
• Sales Alignment: Maintain a close working relationship with the regional sales team to ensure marketing strategies effectively support sales objectives.

Qualifications

• Experience: At least 10 years of marketing management experience, preferably in the cloud services industry.
• Industry Knowledge: Strong understanding of cloud technologies and customer needs within the cloud sector.
• Track Record: Proven ability to achieve significant marketing results.
• Creative Thinking: Empathetic and creative mindset with the capability to think outside the box to solve problems and/or address opportunities.
• Content Development: Experienced in developing compelling content and messaging.
• Program Management: End-to-end management of marketing programs, from ideation through execution and outcome measurement.
• Language Skills: Native German speaker with fluent English proficiency (C2 level).
• Technical Skills: Proficiency in Adobe Photoshop, Illustrator, InDesign, Premiere, or other video editing tools, including the use of GenAI technologies.
• Teamwork: Excellent team player with strong end-to-end thinking and collaborative skills
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