Strategic Marketing Operations Technology Lead

Working at AtlassianAtlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.The Strategic Marketing Operations Lead will support the strategy and delivery of the roadmap, integration, adoption and value realization of digital marketing technologies for Atlassian's GTM motions as well as identifying strategic opportunities to continuously optimize the digital platform's value proposition. This business-side role lies at the intersection of marketing and technology.This hands-on role is for a detailed-oriented leader who is passionate about customer journey and data development, comfortable in working in a fast paced environment and excited to build a world-class data platform. The ideal candidate should be technically oriented, must have analysis skills and effective problem solving ability.This role will work closely with world-class Marketing, Sales, Technology and Business Analytics teams to maximize functionality of our current marketing automation technology, while also suggesting areas of improvement and innovation. Collaboration will be expected across most parts of the business and will need to be a great communicator to ensure team success in a rapidly changing environment.If you get excited about marketing technology and building new businesses by partnering with teams across Atlassian, you'll love it here!

Responisbilities

• Single View of the Audience: Lead the Customer 360 approach, prioritizing delivery, accessibility and UX to stakeholders. Collaborate with IT to Implement and adopt org-wide use of the CDP system and supporting marketing technologies.
• Business Partnership: Organize & facilitate discovery and requirement capture workshops for strategic objectives like CDP, Lead Lifecycle etc. Partner with IT to translate these requirements into clearly articulated User Stories, roadmap and implementation plans.
• Data Governance & Hygiene: Oversee the Data Quality, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT hands-down.
• Build to scale: Establish, maintain, and optimize scalable marketing processes for campaign and lead generation/management. Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.
• Enablement & improve Productivity: Train and support marketing stakeholders on using our marketing technology products. Be an advocate within the organization by presenting and socializing the current and new capabilities being built and how they can unlock growth opportunities for different functions within the organization.
• Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy. Partner with internal IT teams to ensure adherence to product release schedules and the overall roadmap.

Qualifications

• 3-5 years of experience in B2B demand generation, DTC Lifecycle and corresponding marketing technology stack.
• Extensive hands-on experience with a CDP (Custom/Salesforce/Adobe etc) to build and enrich customer profile for omnichannel marketing.
• Experience with SQL is a must to query transactional, product, marketing, sales & web analytics raw data.
• Strong technical understanding of Marketing Automation tools (Marketo/SFMC/Iterable etc), Salesforce CRM architecture and Analytics platforms (Google/Adobe Analytics).
• Comprehensive understanding of enterprise lead generation standard methodologies.
• Produce high quality and quantity of work product, occasionally under tight timelines.
• Deep understanding of REST APIs is a BIG plus!
• A passion for metrics. You live for the data.

More about the team:Serious collaboration is the key to success for this role. You'll be working both with the demand generation marketers, sales operations, analytics as well as the technology teams to execute on the GTM strategies. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.Our perks & benefitsTo support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.About AtlassianThe world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.To learn more about our culture and hiring process, explore our Candidate Resource Hub.