Jobs

Head of Demand Generation

San Francisco, United StatesSan FranciscoCaliforniaUnited StatesNorth AmericaDecember 1, 2025

Working at AtlassianAtlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or from an office (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.About you:You’ve led marketing teams in B2B SaaS companies and possess a unique blend of PLG and Sales-led growth demand generation expertise. You're a passionate, self-starter with a no-bullshit, can-do attitude. You're eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment. You know the SaaS funnel but you also love setting a vision and selling alongside the field. Aside from core responsibilities, you are a team player and the team you manage feels like they can deliver the best work of their lives under your leadership.

What you'll Do

    • Accountable for overall Net new customer, PEU, MAU, Pipeline, MRR OKRs for the Market you serve.
    • Develop a comprehensive market demand strategy that encompasses campaign investment and channel mix to effectively generate new and expansion revenue across the market.
    • Lead a team of lifecycle and campaign marketers focusing on multi-channel campaign execution to drive pipeline and revenue impact.
    • Enhance the marketing campaign management function by actively engaging in execution, while also providing guidance and support to the team to improve efficiency across multiple channels.
    • Collaborate with the sales team to develop a comprehensive approach toward strategy, targeting, lead follow-up, and conversion.
    • Collaborate with the marketing operations and analytics team to establish key performance indicators (KPIs) for monitoring campaign and market performance on a daily, weekly, and quarterly basis. Regularly refine strategies based on initial successes and obstacles, make necessary adjustments as needed, and optimize for the best results.
    • Recommend new systems and processes to track & monitor campaign performance and influence on revenue .
    • Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs outsourcing critical skills.

What you need to bring:

    • 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution.
    • Proven success in building, developing, and leading growth and demand generation teams.
    • Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value.
    • Demonstrate strong influencing ability and presence with the Executive Leadership team.
    • Have the communication skills to convey complex ideas with clarity, confidence, and authority.
    • A self-starter who thrives in a fast-paced, high-growth start-up environment.
    • Hire, develop, and lead an inclusive, engaged, and high-performing team.
    • Passionate about providing exceptional prospect and customer experiences.
CompensationAt Atlassian, we tie our base pay ranges to role and level. In the United States, that means your base pay ranges will fall into one of three geographic pay zones depending on your location. Our current base pay ranges for new hires in each zone are:Zone A: $184,200 - $282,800Zone B: $165,970 - $254,500Zone C: $153,600 - $234,400Within each range, base pay is ultimately determined based on your skills, expertise, and experience. This role may also be eligible for benefits, bonuses, commissions, and/or equity.Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.Our perks & benefitsTo support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.About AtlassianThe world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.To learn more about our culture and hiring process, explore our Candidate Resource Hub.

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