Demand Generation Strategist, Agile DevOps

Working at AtlassianAtlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.Atlassian is looking for a demand generation professional to join our team as strategist to help drive end-to-end campaigns and increase demand for our Agile DevOps solutions. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here.We are looking for a marketer who thinks outside of the box who creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.

What you'll do:

• Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
• Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web personalization, advertising, content syndication, and other paid and organic channels
• Understand Atlassian's products and customer journeys and how to successfully market and engage our key targets and personas
• Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role
• Leverage marketing automation tools and related technology integrations to increase demand

Your background:

• 5+ years of experience in B2B demand generation
• Extensive experience implementing enterprise programs and processes
• Understanding and experience working with high touch sales motions
• Comprehensive understanding of enterprise lead generation standard methodologies and industry trends
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus)
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
• The desire to roll up your sleeves and do the dirty work to get the job done

More about our teamSerious collaboration is the key to success for this role. You’ll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.CompensationAt Atlassian, we tie our base pay ranges to role and level. In the United States, that means your base pay ranges will fall into one of three geographic pay zones depending on your location. Our current base pay ranges for new hires in each zone are:Zone A: $125,600 - $167,400Zone B: $113,000 - $150,700Zone C: $104,200 - $139,000Within each range, base pay is determined based on your skills and experience. This role may also be eligible for benefits, bonuses, commissions, and/or equity.Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.Our perks & benefitsAtlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.About AtlassianAt Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.To learn more about our culture and hiring process, visit go.atlassian.com/crh.