Content Marketing Director (Product Marketing )

Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Content Marketing Director who is ready to join us in creating a #CyberFit future and protecting the digital world!

As the Content Marketing Director, you will help drive our content marketing efforts and lead our crack team of content marketers. You'll lead a team of 6-8 content marketers and two or more agencies who are responsible for delivering exceptional, influential content that inspires and influences our target audiences. You’ll drive the content strategy while mentoring the Content Marketing team and leading by example to ensure an effective, high-quality, results-oriented content marketing program. You’ll craft unique content about the emerging field of cyber protection and collaborating with a global team of recognized cybersecurity experts to demonstrate our thought leadership, market vision, and security expertise. 

Every member of our “A-Team” has an instrumental role and impact on the success of Acronis innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.

WHAT YOU'LL DO

• Developing and overseeing a comprehensive content strategy that is built to deliver real-world results
• Creating new, accessible content to explain complex technologies and topics to a variety of audiences
• Training and mentoring in-house content marketers
• Managing outside agencies and content developers
• Acting as an escalation point to solve problems and provide direction to internal and external resources
• Own the company blogs and micro-site content
• Work with the digital marketing team to develop and track content consumption and conversion
• Navigating challenges and delivering on goals by thinking outside the box and experimenting with new content formats and campaign/program approaches 
• Work with the design team to ensure company branding guidelines are used by the team
• Own the style guide and company taxonomy 
• Ensuring the steady delivery of content that reinforce the company’s vision and branding, including but not limited to creating articles for internal and external use, blog posts, website copy, e-books, white papers, solution briefs, videos, etc.

WHAT YOU BRING

• 7+ years’ of content marketing, preferably in the cybersecurity or SaaS industry
• 2+ years of leading a content  team
• Strong leadership combined with the ability to collaborate with team members
• Strategic approach to create content to reach business goals
• Ability to balance competing priorities and deadlines
• Strong understanding of SEO best practices
• Bachelor’s degree in Marketing, Communications, Creative Writing, English, Journalism, or similar field
• Proven success developing strategic marketing programs in B2B context, building brands, and boosting sales
• Experience working for a growing, global technology company (with cybersecurity or cloud industries strongly preferred)
• Strong internal customer focus with desire to learn all aspects of the business
• High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
• Strong written and verbal communication and interpersonal skills
• Outstanding organizational, problem solving, and multi-tasking skills
• Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
• Self-motivated, proactive, and able to work with minimal supervision
• Passion and commitment to succeed by working hard and never giving up

WHO WE ARE

Acronis is revolutionizing cyber protection by integrating backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution.  This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—physical, virtual, cloud, and mobile—all at a low cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis is truly a global organization with more than 1,900 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million consumers and 500,000 businesses, including 100% of the Fortune 1000 companies. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 30 languages. Acronis is in an exciting phase of growth and expansion, recently receiving a $250 million investment from CVC Capital Partners, bringing the total valuation to more than $2.5 billion.

 Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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