Account Based Marketing Manager EU

Acronis sets the standard for cyber protection and our mission is to empower people by providing them with cutting edge technology that will enable them to monitor, control, and protect the data that their business’ and lives depend on.

Acronis is looking for an Account Based Marketing Manager to join our Digital Marketing Team. In this role, you will be responsible for planning and executing multi-channel marketing campaigns to target accounts. You should be well-versed in ABM program planning and execution, display, data enrichment. Your goal is to effectively select, target, and engage best fit accounts — resulting in more meetings, higher conversions, bigger deal sizes, more pipeline in EMEA, NAM, APAC and other regions. Success will be determined through financial impact of the ABM solution.

This work will include coordinating activity between internal Acronis teams and external vendors. You must be capable of managing various stakeholders, setting expectations, and educating peers, while both developing strategies and rolling up your sleeves to implement them. This role reports to the Senior Account Based Marketing Manager.

You will be expected to have an excellent understanding of current best practices, as well as where the digital marketing industry is headed. You should be a persuasive communicator, helping regional teams understand the success requirements and opportunities this work provides.

WHAT YOU'LL DO

• Own and manage our Account Based Orchestration Platform, 6sense.
• Lead the day-to-day execution of ABM campaigns, in partnership with an account-based marketing (ABM) solution provider and internal teams.
• Lead on segments & audiences, display advertising, data enrichment, dashboards for Sales, other relevant external media activities.
• Develop strong relationship with internal and external teams to ensure successful lead brand awareness and lead generation campaigns.
• Advise local regional marketing team members on content and creative best practices.
• Ability to conduct in-depth content audits and analyze campaign performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale. Communicate performance and initiative status to stakeholders in regular business reporting.
• Manage critical cross-functional relationships with regional performance marketers, designers, and other teams in multiple regions to ensure alignment in global business messaging and branding.
• Demonstrate ability to map out a comprehensive digital marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in account based marketing tactics, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of ABM campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Identify and improve organizational development aspects that would improve campaign content.

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Bachelor’s degree and a minimum of 5 years of experience running successful ABM campaigns in a B2B environment.
• Experience work with an account-based marketing (ABM) solution, preferably 6sense.
• Proven understanding of account based marketing strategy and the marketing funnel.
• Strong project management, planning, and organizational skills.
• Good understanding of digital tactics, display, and ABM KPIs beyond simple in platform engagement metrics.
• Strong reporting skills and metric-minded behavior.
• Demonstrated ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills.
• Experience in cyber security a plus, but not required.
• Deep understanding of B2B marketing, with Business Applications (SalesForce, Marketo) a plus.
• Fluent in both spoken and written English.

*Please submit your resume and application in English

WHO WE ARE

Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution.  This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages. 

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

#LI-MK1