Media Planner, ABM

Working at AtlassianAtlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.Your future teamThe media planning team is responsible for strategizing and measurement of marketing campaigns that help promote Atlassian products, attract new audiences, and add new customers to our growing community. You'll join a world-class team that is a critical growth engine for the company.You will report to the Media Planning team leader. This team will handle project intake, budgeting, audience segmentation, ensure execution, pacing, and external/internal reporting. The team will work with many internal and external teams to manage large scale projects from ideation to completion and beyond.

What you'll do

• You will lead the Net New (NN) performance of integrated marketing campaigns
• Handle project intakes for CLM team on a quarterly basis
• Manage the budgeting and pacing process for all CLM campaigns
• You'll manage an external agency responsible for executing on media plans for all CLM campaigns
• Organize reporting and handle periodic reporting
• Analyze, create, and recommend optimisations to campaigns in flight
• Help forge standardization of processes and procedures (P&P) - This team is new, so many new P&Ps are required to reach an optimum efficiency. You will have a large role in defining what those standardizations are.
• Build, optimize and report on campaign performance
• Responsible for daily bidding and budget allocation across targeting, keywords and relevant segments
• Recommend media mix and strategy to stakeholders

Your background

• 5+ years of paid digital marketing experience
• Exceptional Excel skills with knowledge of formulas, calculating and manipulating data comfortably within Excel
• Solid experience managing all aspects of buying, including tracking and media optimization
• Strong collaboration skills to work with teammates and marketing partners
• An analytical and creative approach to solving challenges
• Proven experience running paid advertising campaigns across important platforms including Google Search, LinkedIn, Facebook, and Google Display
• Advanced level of ad group structuring, creative rollout, and testing
• Ability to provide insightful reports on a frequent basis with data-driven recommendations based on performance data
• Strong ability to tell a story using campaign performance data to improve KPIs and tie performance from platforms back to business goals
• Understanding of buyers journey and purchasing funnel
• Familiar with ad platform targeting capabilities to inform campaign building and structure
• Experience with ad tracking

Our perks & benefitsTo support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.About AtlassianThe world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To learn more about our culture and hiring process, explore our Candidate Resource Hub.