Content Strategist

The Content Strategist leads content projects and programs, interfacing with multiple business stakeholders in order to develop effective content related user experiences. Acts as a trusted advisor and Subject Matter Expert regarding content. The Content Strategist responsibilities range from the highly tactical (sometimes making minor content corrections or updates) to strategic (leading multiple and large content production projects), to execution (interviewing and writing content). Primary ownership of our corporate blog.. 

Responsibilities

• Plans and maintain editorial calendar [for our corporate blog]
• Interviews SMEs, works on outline for another writer, or authors the content
• Collaborates with Digital Experience teams and other teams to create and maintain content for easy navigation and global content consistency.
• Works with brand marketing to maintain overall theme of product and application positioning relative to corporate mission and message.
• Utilizes an understanding of target markets to determine and set the tone of the content, ensuring copywriting and content standards are maintained, and developing a consistent "voice" throughout the website.
• Lead and partners closely with Designers, Developers, SEO teams, and other digital team members to deliver a Fanatical online experience.
• Oversees complex content migrations and associated documentation. Creates recommendations for web content based on business and user needs.
• Assesses business goals, user needs, content requirements, and content sources. Conducts discovery including interviews, content audits, and analyses.
• Provides the background research and analysis that stakeholders need to make smart decisions about content and drives the conversations regarding content development.
• Develops and evaluates content strategy and contributes to content management planning. Develops web content best practices to guide projects and operational updates.
• Guides internal clients in developing new content and evaluating and optimizing legacy content.
• Leads projects to evaluate editorial guidelines and content processes.
• Edits and proofs content as needed. Provides guidance and mentoring to team members.

Knowledge

• Exceptional editorial and writing skills. Advanced interpersonal verbal communications skills.
• Ability to set and meet tight editorial deadlines, and to address evolving priorities.
• Demonstrated proficiency in writing in multiple styles and for diverse audiences.
• Strong problem-solving, multi-tasking and prioritization skills.
• Well organized and capable of handling multiple details simultaneously.
• Creativity with the ability to think and lead “outside the box”.
• Ability to convey complex subject matter clearly and accurately.
• Ability to handle short-term deliverable timeframes.
• Advanced ability to assess, catalogue, and organize web site content. Strong understanding of project management principals.
• Ability to influence, persuade, motivate and lead teams to a common goal.
• Ability to successfully work and promote inclusiveness in small groups.
• Detail oriented with a commitment to fanatical customer service.

Skills/Education/Experience

• Proven history of self- direction, creativity, and ability to meet deadlines
• Proficient in Microsoft Suite of programs
• High school diploma or equivalent required. Bachelor’s degree in Marketing, Communications or a related field
• 7+ years of relevant marketing and/or communications experience, including a minimum 4 years of experience writing and editing for Web environments required

Location

• This position can be worked remotely anywhere within the United States of America

#LI-AW1, #LI-RemoteThe following information is required by the Colorado Equal Pay Transparency Act and applies only to individuals working in the state of Colorado. The anticipated starting pay range of Colorado applicants for this role is $69,400 - $89,900.  Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. Information on benefits offered is here.About Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.  More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.