Manager, Marketing B2B

The Manager, Marketing role is focused on growing our customer base across multiple channels. This role is responsible for driving revenue growth from both acquisition and existing customers for managed services and across the cloud platforms we support. This position will work closely with Sales, Support, Product, and critically the central business unit teams in order to build and execute solid marketing programs to drive this growth for the local region. Responsible for adhering to company security policies and procedures and any other relevant policies and standards as directed.•Manages professional employees and/or team leads•Has accountability for the performance and results of a team within own area of specialty•Adapts functional area plans and priorities to address resource and operational challenges•Decisions and problem solving are guided by processes, procedures and functional area plan; receives guidance from senior management•Provides technical guidance to employees, colleagues and/or customersCompetences:•Presents and explains the implications of key information to suit the needs of a wide range of audiences on issues important to the business unit•Develops strong relationships at all levels within a customer organization and helps others build relationships with key influencers•Forms high impact, cross-departmental teams within and across the business unit to ensure different perspectives, ideas and expertise are reflected•Develops and articulates business unit goals and rewards cross-departmental collaboration to create a sense of cohesion and commitment to business objectives•Actively seeks out and realizes new commercial opportunities and is competitive about the degree of own impact on departmental revenue and profit•Seeks and responds to feedback, encouraging the department to ask for and provide observations to others; proactively responds to personal feedbackKey responsibilities•Other Incidental tasks related to the job, as necessary.•Collaborates cross functionally with global product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics•Responsible for planning, delivering, monitoring, and enhancing marketing programs in line with business objectives•Translates go-to-market strategies and identified opportunities into actionable and measurable marketing programs•Proactively works with sales team to identify best practices to track the performance of marketing campaigns and ensures leads are transitioned into the sales pipeline•Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results•Plans, designs, and executes marketing programs on-time, accurately, and successfully to drive customer interest and demand•Manages the execution and measurement of marketing campaigns, develops marketing materials, and interacts with, and analyzes, reports from our internal CRM and marketing automation systems•Proactively monitors campaign impact, effectiveness, and market penetration rates to formulate recommendations to improve results•Recognizes and shares data trends and recommends best practices based on successful campaigns•Recommends new tools to better the overall marketing processKnowledge• Strong knowledge of CRM and marketing automation systems such as Salesforce.com and Marketo• Strong knowledge of, and the ability to apply, the principles of market segmentation, brand management, marketing communications, and database marketing• Exceptional interpersonal skills with the ability to establish positive relationships with team members and senior stakeholders• Strong analytical and problem solving skills• Excellent decision making and project management skillsSkills•Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines•Ability to make appropriate decisions considering the relative costs and benefits of potential actions•Ability to recognize salient business issues that “move the needle”, detects patterns, draw conclusions, and present conclusions to internal stakeholders•Ability to make recommendations and decisions based on available data•Ability to speak publicly to both small and large groups#LI-VL1About Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.  More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.