Digital Marketing Specialist

Responsible for analyzing multiple data sources and uncovering key user and online performanceinsights to drive company growth. Proposes and implements eCommerce and Digital Marketing (SEO,paid search, display, video and social) by providing online data analysis, user insights and data-drivenproblem solving and optimization. Analyze meaningful web and digital campaign data to identifyonline user behaviors and digital marketing effectiveness to improve web-sourced conversion ratesand revenue growth. Also responsible for maintaining/ improving data quality and integrity of ourdigital data and web analytics platform.Key ResposibilitiesOwns the digital analytic needs of the business using tools such as Google Analytics, LiveAgent, andSalesForce. Responsible for validating, analyzing, reporting on, drawing insights from andrecommending adjustments to ecommerce and digital marketing initiatives and web activity to drivecustomer and revenue growth. Evaluates report requirements with internal customers to meetbusiness objectives. Supports external partners, such as agencies, to assist with data collection andreporting. Works with team members to take core insights from the data to suggest, create, executeand evaluate multivariate of A/B/C tests that drive fundamental improvements to the digitalexperience.KnowledgeBroad knowledge of company’s business procedures and objectives. Broad knowledge of marketingdata assets, digital marketing technology and tools, A/B testing and online experimentation, and datastory-telling / visualization. Excellent creative problem- solving skills, data curiosity, and user empathy.Ability to learn and apply basic SQL knowledge. Intermediate knowledge of Google marketingtechnology stack, particularly Google Analytics, Google Tag Manager and DataStudio 360. StrongMicrosoft Excel skills. Intermediate knowledge of market, customer, and competitor trends.Intermediate skills in tracking campaign effectiveness. Strong organizational and interpersonal skills.Ability to apply knowledge and best practices to resolve routine issues. Ability to communicatetechnical info and ideas so others will understand. Ability to successfully work and promoteinclusiveness in small groups. Ability to provide FANATICAL support.#LI-VL1About Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.  More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.