Digital Marketing Manager (Remote in Mexico)

Summary The Digital Marketing Manager is an integral member of the global marketing intelligence, digital strategy, and technology team, proactively aligning marketing campaign and segment strategies while applying expertise in digital marketing execution across channels including PPC, display, social, content syndication, and marketing automation. Strong understanding of marketing automation platforms and use cases to improve customer journey and marketing returns. Executes and optimizes a multi-channel digital marketing strategy and continually strives to find new and creative ways to reach target audiences to achieve lead, pipeline, and revenue targets for global campaigns and regions. Work Location: Remote- Fluent, Bi-lingual (Spanish and English): Please submit a resume in English to be considered for the role. interviews will be held in English. - Role can work remotely in the states of Ciudad de Mexico, Jalisco, Nuevo Leon, Aguascalientes, Queretaro, Estado de Mexico and Puebla.- This opportunity is a permanent remote job, but you need to be based in Mexico at one of the above locations.

Responsibilities:

• Strong communicator who drives strategy with the global marketing automation agency to put integrated, multi-channel campaigns into the market via digital channels 
• Works with GDO, Marketing Ops, and external vendors to recommend 3rd party platforms to improve reach and conversion of high-value target audiences, and automate digital execution 
• Builds emails, A/B tests, and creates marketing automation programs and nurtures with triggers in marketing automation platform (e.g. Salesforce Marketing Cloud) 
• Creates email campaigns to optimize email deliverability, open/click rates and achieve content engagement targets to increase marketing-qualified leads and nurture prospects and customers 
• Creates and A/B tests conversion-optimized landing pages using SaaS platforms and/or CMS (e.g. Drupal) 
• Drives best practice reporting and measurement requirements to improve performance across channels toward achieving campaign and tactic objectives and recommend optimizations 
• Takes digital tactic/strategic action based on leading indicators of performance; may use digital signals to drive strategy adjustments across marketing org 
• Executes and optimizes integrated digital tactics achieving inquiry, conversion rate, lead, and pipeline goals 
• Clearly aligns KPI objectives to tactical execution measures and ensures agency accountability in executing the digital strategy 
• Identify testing opportunities with new/emerging channels and/or creative tactics to improve performance 
• Viewed as a global marketing SME amongst global marketing peers and leaders; proactively shares and leverages best practices while driving global brand and message consistency 
• Integrates and coordinates plans with Comms/PR/AR to identify opportunities to align paid/earned/owned media strategies for the greatest message and KPI leverage.  

Education/Experience

• Bachelor’s degree in business, marketing, technology, or related field. At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for the required degree. High school diploma or equivalent required. 
• 8+ years of experience in marketing, data analytics, or reporting required. Deep knowledge and working experience in marketing automation platforms required. Strong working experience with Google Analytics preferred. Project management experience preferred.

- Fluent, Bi-lingual (Spanish and English): interviews will be held in English. - Role can work remotely in the states of Ciudad de Mexico, Jalisco, Nuevo Leon, Aguascalientes, Queretaro, Estado de Mexico and Puebla.- This opportunity is a permanent remote job, but you need to be based in Mexico at one of the above locations.#LI-AW1#LI-RemoteAbout Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.  More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.