Manager, Strategic Alliances – UK&EMEA (AWS)
United Kingdom - Greater London••February 19, 2026
Role Overview
- Rackspace is seeking a dynamic AWS Alliance Manager to own, strengthen, and grow our strategic partnership with Amazon Web Services. This role is critical in driving joint business development, expanding market presence, and aligning Rackspace’s product and service offerings with AWS programs and strategic initiatives.
- The ideal candidate will be an experienced cloud ecosystem professional who understands AWS programs, partner incentives, co‑selling motions, and how to create compelling go‑to‑market value propositions that drive revenue and customer success.
Key Responsibilities
- Partnership Management
- Serve as the primary point of contact for all AWS relationship activity across UK & EMEA.
- Maintain a deep understanding of AWS’s partner programs, incentives, competencies, and funding mechanisms (MAP, OSA, ISV Accelerate, etc.).
- Develop and execute a joint business plan with AWS, including revenue targets, marketing initiatives, certifications, and competency achievements.
- Track and report partnership performance metrics, pipeline growth, and program compliance.
- Business Growth & Co‑Sell Execution
- Drive joint pipeline creation through collaborative sales engagement with AWS Partner Development Managers (PDMs) and Account Teams.
- Facilitate co‑sell opportunities by aligning Rackspace solutions to AWS priorities.
- Support AWS-aligned sales motions such as migrations, managed services, modernization, data & AI, security, and industry-based solutions.
- Enable Rackspace sales teams with AWS messaging, training, and partner funding opportunities.
- Go-to-Market Strategy
- Work with marketing teams to build and activate joint GTM campaigns, events, and demand-gen programs.
- Leverage AWS MDF, MAP funding, and other partner benefits to support GTM execution.
- Coordinate case studies, success stories, and customer references showcasing Rackspace + AWS value.
- Operational Excellence
- Maintain accurate partnership information, deal registrations, and co-sell data in AWS Partner Central and internal systems.
- Manage AWS program submissions, competency audits, and annual renewal requirements.
- Ensure Rackspace remains compliant with AWS partner requirements, technical validations, and certification targets.
- Provide regular forecasting, reporting, and insights to Rackspace leadership.
- #LI-CS1
Required Skills & Experience
- 8+ years working in cloud alliances, partner management, or cloud ecosystem roles.
- knowledge of AWS partner programs, funding models, and co-sell processes.
- Proven ability to manage senior stakeholder relationships across sales, product, and marketing.
- Demonstrated success in co-selling with AWS or similar cloud platforms
- Excellent communication, presentation, and cross-functional collaboration skills.
- Strategic thinker with a commercial mindset and the ability to influence without authority.