Customer Data Platform Specialist

Working at AtlassianAtlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.The Customer Data Platform (CDP) specialist is responsible for the execution and management of audiences and journeys built in our CDP. This role fully supports the Digital Marketing efforts to grow and engage the Atlassian customer base. The CDP specialist will have experience understanding marketing requirements, analyzing customer data to make audience recommendations and building experiences within a CDP.You should be creative and analytical with large data sets from multiple data sources. You thrive in a fast-paced environment, yet remain grounded to ensure compliance, standards and goals are met. You should have strong verbal, written and communication skills. You work well with marketing and technology teams on a daily basis.

Responsibilities

• Business Partnership: Support requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. Support inbound audience requests from business stakeholders.
• Audience Management & Activation: Build campaign audiences in CDP, set up audience journeys, review with stakeholders and activate the audiences across marketing channels.
• Data Governance & Hygiene: Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT on new builds
• Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans.Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.

Qualifications

• 2+ years of experience in B2B demand generation, marketing analytics & data strategy
• Extensive hands-on experience with a CDP (ActionIQ/Salesforce/Adobe etc) to build and enrich customer profile for omnichannel marketing.
• Strong technology, analytics and organizational skills.
• Proficiency in SQL/Query languages.
• Technical understanding of Marketing Automation tools (Marketo/SFMC etc), Salesforce CRM, Advertising platforms (e.g. Google Ads, Facebook) is highly desirable.
• Produce high quality and quantity of work product, occasionally under tight timelines.
• A passion for metrics. You live for the data.

More about our team:Serious collaboration is the key to success for this role. You'll be working both with the demand generation marketers, sales operations, analytics as well as the technology teams to execute on the GTM strategies. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.Our perks & benefitsTo support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.About AtlassianThe world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.To learn more about our culture and hiring process, explore our Candidate Resource Hub.